How to increase the appeal of your real estate listing with home staging

With exemplary furnishings, vacant or uninhabited properties are brought to life for sale and staged in a market-friendly way. Home staging is the name of this modern marketing tool that can help you achieve faster sales, higher prices, and a better image. Discover the benefits in detail right here.

Bright, Scandinavian-style living room with a grey sofa, knitted throw blanket, wire coffee table, large abstract canvas and indoor plants on herringbone parquet.

Open-plan living and kitchen area with a large brown leather corner sofa, white marble coffee table and a modern kitchen with wood and white fronts in the background.

Showcasing real estate to promote sales

If you're selling a property, home staging can really boost your chances. With home staging, you can close the deal in record time and get the best price possible. This article explains exactly what home staging is and how it works.

Staged living room with two white sofas, a rustic wooden coffee table and a staircase with black railings; view into a kitchen in the background.

What is home staging?

Home staging is the professional preparation of a property to appeal to as many different tastes as possible at once. A property is staged in such a way that the time required for marketing is significantly reduced and, at the same time, the best possible selling price is achieved. The goal is not only to beautify a property, but also to create a pleasant atmosphere for prospective buyers. If they immediately feel comfortable, the chances are particularly high that they will want to move in right away. Home staging brings a property into optimal selling condition.

High-end open kitchen with a dark island counter, tall wooden shelving unit, white gloss fronts and integrated appliances; dining table with chairs and terrace visible through panoramic windows.

Floor plan design and digital presentation

To give customers a better idea of a property, we create floor plans optimized for sale, which include all important information such as dimensions, furnishings, and directional arrows. You can also provide customers with your home staging results in a digital 360-degree tour. This gives interested parties the opportunity to view the property virtually in advance and make their decision more quickly. For you as a broker, this saves a lot of time and, in some cases, a real viewing is no longer necessary if the customer wants something else. These tools are an excellent way to showcase your expertise and convince interested parties even more effectively of the merits of your property. After home staging, it is the perfect time to have a new floor plan created to clearly illustrate the changes.

Green glass vase with white flowers and eucalyptus branches on a set dining table with woven placemats and white plates; white kitchen blurred in the background.

How does the home staging process work?

How home staging works depends first and foremost on whether a property is still occupied or vacant. In the case of a vacant property, furniture, accessories, and appropriate lighting are used to create an inviting atmosphere. Each room is completely furnished as if the property were already occupied. The walls are also decorated with art, and the wardrobes and shoe cabinets are filled with appropriate clothing. However, overly personal items such as toothbrush holders are generally not included. In order to show customers what is possible with home staging, no expense is spared and, in some cases, very high-quality furniture is placed in the property.

Elegant open-plan living and dining area in warm beige and natural tones with a grey sofa, round wooden coffee table, two armchairs, dining table, art prints, fireplace and large windows overlooking the garden.

Focus on the rooms

When a property is occupied, home staging attempts to depersonalize it as much as possible. The aim is to focus attention on the rooms themselves rather than on the presence of the owner. This often requires clearing out a lot of items to create a cozy atmosphere in which a broader range of prospective buyers will feel comfortable. Even minor inconveniences such as squeaky doors are eliminated in this process. After home staging, prospective buyers should be able to imagine the property as their own home. In general, it is particularly important in home staging that a great overall impression is created and that nothing dominates. The focus is on arranging the furnishings perfectly and creating optimal brightness.

Minimalist white bedroom with a wooden bed frame, white bedding, wooden nightstand with a small plant, white upholstered armchair and decorative wall panels.

Conclusion

Want to sell your property more effectively? Then let Westwing Studio Concept help you! Through home staging, which involves furnishing empty properties to make them more appealing to potential buyers, you can help them imagine themselves living there—making your property more attractive. Westwing's interior designers create a room concept tailored to your individual ideas, which can then be purchased online. An upgrade of the service with personal on-site consultation is also possible. The advantages: With the Westwing Collection, which the interior designers use to furnish your property, you are guaranteed a modern aesthetic and contemporary design. At the same time, the service is flexible and easily accessible online.

All information has been compiled to the best of our knowledge. However, we cannot accept liability for the details.